- Graduation Ball 2019
GRAPHIC DESIGN
After KGV determined they were happy with the work I created for them in the past (Moroccan Wanderer) they reached out to me in a more informal manner asking to work with me again for the upcoming Year 13 Graduation Ball. They also attached a mood board to help me during the ideation stage before our meeting
IDEA GENERATION
Despite the vague nature of my client's email, we were able to draw up an agenda during our first meeting lining out the different designs they would require for the event.
I also compiled a second mood board alongside my client to get an idea of what kind of design they would want. Below, I've split the project into the workflow of each different product
STEP AND REPEAT BANNER
First, we needed to establish what design they would want to use in the step and repeat banner. After discussing with my client, we decided that the best way to move forward was to create one icon for the theme of the evening, classic films, and another icon for the school. First I created an icon for the film aspect by creating a lineart piece of a film camera.
I then decorated the icon with a border reminiscent of the early 1900s and art deco to make it look more like a logo and fit the step and repeat pattern resulting in the design below:
In order to create a coherent design I used the school's logo and changed its colours and modified it to mirror the design of the film camera icon.
After I received approval from my client, I proceeded to create the step and repeat banner with new dimensions of 13 x 11.5 ft with an extra 3 inch bleed. This was the final design:
MENU DESIGN
At this point, my client hadn't confirmed their menu with me. Therefore I created a template that I would later complete once the menu was finalised. I used the film camera icon once again to further emphasise a sense of cohesion.
My client then asked if it was possible to create a A3 double-sided menu instead with this layout:
They then gave me the entertainment line up as well as the menu options and so I finalised the designs along with the back cover
I was then given the different images for the front cover for each table which I formatted. Here are the final results:
INDIVIDUAL NAME CARD
Next, I was to create name cards that would be placed in small memo stands. After consulting my client, they decided they would like each individual's name to be a traditional film reel. They asked that I create a template rather than inputting each name in myself. They also requested that I use this image as a reference:
I created my own version of the film reel then used the same borders as the menu for cohesion. Here is the final design:
TABLE NAME CARDS
The table name cards were straight forward in creating as they gave me a reference to a design that they had previously used. I simply recreated the clapperboard and inputted all the table names and exported it as a pdf as my client requested
BANNER
Finally, the banner was created using the phrase my client requested. I applied the border created for the menu onto this banner and resized it accordingly. Here is the last piece of design my client requested:
